Dog Day Afternoon is proud to carry Nootie in Belleville, Illinois. Nootie started with our life long passion and love for our own four legged furry family members. My wife and I were tired of trying different dog shampoos that smelled terrible and/or left our dogs coat flaky and dry. We thought if you can make great smelling, quality shampoos for people “Why not” for pets? We developed a line of shampoo and spritz that offer long lasting, delicious scents as well as numerous benefits for your dog’s coat and skin. It was important to us to use naturally derived ingredients such as Aloe and Oatmeal, Essential Fatty Acids, Rosemary and Jojoba oil that will leave your pet with a soft shiny coat and help alleviate a multitude of skin problems. And of course Nootie is about having fun and picking out that special fragrance you and your dog will love!